A Writer's Note To Himself.

Who your market listens to, and takes advice from, and adopts beliefs from, will dictate SO much in your advertising and sales process. For example, if someone books a call with us, and they watch hella Jeremy Haynes (Jeremy is the big g btw), all the fucking care about is... "wHaT sOp'S hAvE yOu GuYs GoT oN {insert super teeny tiny topic that has almost NO big effect on anything?" Now, I'm not thick, and I understand the concept of single-issue buyers, and that people want what they want....

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Everywhere you go online, there is someone, somewhere who has made it their life's mission to convince you that your business is broken or needs fixing. On every social platform, in every mastermind, there is someone telling you that you have… An Offer Problem A Content Problem An Ads Problem A Delivery Model Problem An Avatar Problem These are what I would consider to be ‘2x’ problems. If you fix one of them, you might 2x one of your metrics like your close rate, or your show rate… But the...

Uncle Sam Ovens built a business that made him tens of millions of dollars a year. THE OG KING OF INFO! And almost all of it came from one single sales presentation - THE WEBINAR! So I sat down and pulled the whole thing apart on YouTube this week because I love studying the greats. Why it worked. And what you can lift from it for your own business today, even though he first ran it 5 years ago. But I want to give you the single most important takeaway right here, right now. The real sale...

We've noticed this really strange phenomenon with some of our clients at the moment. For some reason, despite having the same systems, the same playbooks, and the same strategies in place across clients, there just seem to be some people that we're working with on webinars that just seem to effortlessly smash through KPIs way more than others. Let's take webinar show rate as an example. We have one client where our lowest ever show rate on completely cold traffic was 32%, 2% above the KPI...

We need to bring back selling direct to cart on a webinar. I feel so sorry for the people that have never had the thrill, the rush of dropping a link in the chat: 20 spots left, half an hour on the urgency timer. I'm talking webinar jam. I'm talking 997. I got a message from some gents that we're helping with their webinar inside advisory, and when they sent me this... I can already feel the excitement. When I think back to some of my favourite days in business, it was knowing that we had a...

Recently, I went on a crazy Hormozi binge-watch. I feel like Hormozi is one of those kinds of guys who you don’t watch for a while, and then you watch some of his stuff, and then you realise he’s actually a G and that you should probably watch more of it. Anyway, as I was watching these videos, not even intentionally, I just noticed him talking about so much stuff related to webinars, whether that be: Tonality How to make great offers that force people to act in a one-to-many evrionment Or...

We've collected many webinar tips and tricks over the years, but this one might be my new favourites. I was watching an Alex Hormozi video the other day when I was having my lunch, and saw him say this... It'll open at the time stamp for you So, we tried it the other day and got a 50% booking rate. This isn't going to be the only factor that contributed towards it, but it certainly didn’t do any harm. So, here's what I want you to do... The next time you make your call to action to get people...

If anybody knows anything about webinars, you'll know that people in the B2B space just turn their nose up at them every single time they hear the word webinar. They think, "Well, nobody would ever turn up to a webinar. My market is too sophisticated," or that they should just use a more direct offer funnel. To be honest, most of them should. When I got invited to speak to a room full of B2B business owners and agency owners about webinars, I had one job: to show them (and, to be honest,...