I am currently listening to a book called The Elements of Eloquence. I found the book from George Mack (Highagency.com)'s reading list - and although his writing style is more similar to an author than a direct response copywriter, I wanted to read it. The book breaks down something like 30+ writing techniques that the most well known authors, screenwriters and movie directors use. Things that make their writing memorable. Things like: "Bond. James Bond." "Heavy is the head that wears the...