A Writer's Note To Himself.

Liverpool signed Alexander Isak for £125m on Deadline Day last year, making him the most expensive Premier League player of all time. In his first season, he was absolutely shite. Seriously. He got injured super early and barely scored at all, which isn't exactly what you want after spending 9 figures on a striker. This season, however, he's off to an absolute rocker, and only Haaland has scored more goals than him. He's single-handedly winning us games, and Flo Wirtz is gonna start cooking...

This is an idea that I'm going to be exploring with you over the next few weeks through my newsletter. It's that the majority of people I see running webinars who aren't seeing results just aren't running the right type of webinar. Let me expand on this. If you go and copy somebody's webinar, on their webinar, their offer, service, and delivery are based around some sort of new opportunity (for example, this new AI business model, or this new service, or this new way of doing things). Their...

WARNING: THIS MAY BE ONE OF THE BEST NEWSLETTERS I HAVE EVER WRITTEN. READ AT YOUR OWN RISK. ANY MONEY MADE USING THESE TECHNIQUES REQUIRES YOU TO SEND ME A REPLY TO THIS EMAIL SO I CAN COLLECT MY ROYALTIES. There are some classic webinar memes that everyone loves to have a good crack about... "10 sPoTs LeFt" "BuT iF yOu BuY tOdAy, YoU'lL gEt AlL tHeSe BoNuSeS fOr CoMpLeTeLy FrEe!" "aLl fOr jUsT $997!" ... but one of my favourites is the classic "dRoP a 1 iN tHe ChAt iF {xyz}!" The reason we...

WARNING: Please only use this for good. If you have a good product, get good results and have great fulfilment - this is for you. One of the most underrated persuasion tactics that absolutely CRUSHES is from the book by Blair Warren called "One-Lined Persuasion" is delivered in the form of 27 words... ... but could go on to make you millions (if you know how to use it correctly). You might have even heard it before: "People will do anything for those who encourage their dreams, justify their...

Everything you buy, from your weekly shop... To your morning coffee... To the coaching program you join... To the agency you choose to work with... ... comes with an opportunity cost. Most people are familiar with the concept that if they spent money on {x}, they won't be able to do {y}. Your customers think this way too, and oftentimes, the opportunity cost and the hidden competitors are stealing more sales from you than your ACTUAL competitors themselves... ... and you don't even know WHAT...

Who your market listens to, and takes advice from, and adopts beliefs from, will dictate SO much in your advertising and sales process. For example, if someone books a call with us, and they watch hella Jeremy Haynes (Jeremy is the big g btw), all the fucking care about is... "wHaT sOp'S hAvE yOu GuYs GoT oN {insert super teeny tiny topic that has almost NO big effect on anything?" Now, I'm not thick, and I understand the concept of single-issue buyers, and that people want what they want....

If you want to learn how to condense learning time by 1,666.67... ... then I want you to listen up. There is a super secret trick I have discovered. It's called watching my YouTube channel, because I am coming in HOT. TWO BANGERS FOR YOU YESTERDAY! #1: My First Miro Board Video In Like A Year - Breaking Down Successful Webinars. Click Here. #2: FPM Podcast With The Boy Stefan Lynton - THE FRAME TAKER! Click Here. BANGERS. Get them consumed. CM P.S. Whenever You Want, Let Us Help You Sell...

Everywhere you go online, there is someone, somewhere who has made it their life's mission to convince you that your business is broken or needs fixing. On every social platform, in every mastermind, there is someone telling you that you have… An Offer Problem A Content Problem An Ads Problem A Delivery Model Problem An Avatar Problem These are what I would consider to be ‘2x’ problems. If you fix one of them, you might 2x one of your metrics like your close rate, or your show rate… But the...

Uncle Sam Ovens built a business that made him tens of millions of dollars a year. THE OG KING OF INFO! And almost all of it came from one single sales presentation - THE WEBINAR! So I sat down and pulled the whole thing apart on YouTube this week because I love studying the greats. Why it worked. And what you can lift from it for your own business today, even though he first ran it 5 years ago. But I want to give you the single most important takeaway right here, right now. The real sale...