A Writer's Note To Himself.

Recently, I went on a crazy Hormozi binge-watch. I feel like Hormozi is one of those kinds of guys who you don’t watch for a while, and then you watch some of his stuff, and then you realise he’s actually a G and that you should probably watch more of it. Anyway, as I was watching these videos, not even intentionally, I just noticed him talking about so much stuff related to webinars, whether that be: Tonality How to make great offers that force people to act in a one-to-many evrionment Or...

We've collected many webinar tips and tricks over the years, but this one might be my new favourites. I was watching an Alex Hormozi video the other day when I was having my lunch, and saw him say this... It'll open at the time stamp for you So, we tried it the other day and got a 50% booking rate. This isn't going to be the only factor that contributed towards it, but it certainly didn’t do any harm. So, here's what I want you to do... The next time you make your call to action to get people...

If anybody knows anything about webinars, you'll know that people in the B2B space just turn their nose up at them every single time they hear the word webinar. They think, "Well, nobody would ever turn up to a webinar. My market is too sophisticated," or that they should just use a more direct offer funnel. To be honest, most of them should. When I got invited to speak to a room full of B2B business owners and agency owners about webinars, I had one job: to show them (and, to be honest,...

I've been writing copy for the past 3 years now. I don't think I've had 2 consecutive days in that time where I haven't either written something or strategised something for either my own business or my clients' business. The concept of writer's block when it comes to anything from webinars, shortform, email list, and story sequences just does not exist in my world. So for my YouTube video this week, I actually want to show you how I think about idea gen and the best way to actually capture...

It is of imperative importance that you read this whole email and apply it to your business. I had a realisation the other day when I was in Sainsbury's, because there’s a Sainsbury's just down the road from me, and Sainsbury's has just started stocking Neutonic. Now, I really like Neutonic, but if I have all the cans in my fridge all at once, then I just end up drinking them all, and they don’t last. I have zero self-discipline when it comes to Neutonic, so whenever I want one, I’ll simply...

You know when people talk about your clients becoming your friends? Yeah, Tyler is that guy. You know the people who you work with and you ask yourself... "Why can't everybody just be like {insert client name?}" That's the kinda case study we are talking about today. Tyler joined us after we did our Webinar on Webinars back in February. Fast forward to now, he's an absolute legend, a staple inside of our consulting group and an all round great gentleman... ... AND HE MAKES BANDS WITH WEBINARS...

Any OG uncs on here might remember that, before Webinar Wizards, I actually ran a podcast with my guy Jacob called Progress With Us. We did 30 episodes from October 2023 till around July 2025 - 29 of which are still available on YouTube to this day, and one we had to take down because a client doxed something in their NDA, which was unfortunate. Nevertheless, I had a pretty cool full-circle moment last week because I was actually invited for the first-ever time as a guest on a podcast with my...

I am currently listening to a book called The Elements of Eloquence. I found the book from George Mack (Highagency.com)'s reading list - and although his writing style is more similar to an author than a direct response copywriter, I wanted to read it. The book breaks down something like 30+ writing techniques that the most well known authors, screenwriters and movie directors use. Things that make their writing memorable. Things like: "Bond. James Bond." "Heavy is the head that wears the...

Happy Friday team! I woke up and chose violence and decided that I wanted to spit an enormous amount of game on you all today. Here are 33 lessons that I thought of off the top of my head that we have used to make millions with webinars. #1: Your Topic Is An Attraction Mechanism. The topic that you use to do your webinar about acts as an attraction mechanism. Way too many marketers, way too many offer owners, way too many operators focus way too much time on the messaging they use in their...