I am currently putting together an SOP on writing emails for webinar campaigns, and it made me realise I was going through and looking at my inbox for examples of emails that I've received that aren't from our clients, because I didn't want to be biassed. I realised almost everyone in the market is sending the worst fucking emails I've ever seen in my life. No, seriously. They are so painfully bad to read. In fact, I don't read them. I take one glance, and I close it because it's that bad....