I was at an event a few months back in Copenhagen, and one of the speakers that day, Frederick Phauss, said something that really made me realise why so many coaches, consultants and people selling information are struggling right now… He said, “Coaching should be bought, not sold.” And when you actually think about the function of an info business, it’s that the seller has a unique way, a unique method or insight or set of tools that they have used to achieve a certain result… ... and the...