A Writer's Note To Himself.

I've been writing copy for the past 3 years now. I don't think I've had 2 consecutive days in that time where I haven't either written something or strategised something for either my own business or my clients' business. The concept of writer's block when it comes to anything from webinars, shortform, email list, and story sequences just does not exist in my world. So for my YouTube video this week, I actually want to show you how I think about idea gen and the best way to actually capture...

It is of imperative importance that you read this whole email and apply it to your business. I had a realisation the other day when I was in Sainsbury's, because there’s a Sainsbury's just down the road from me, and Sainsbury's has just started stocking Neutonic. Now, I really like Neutonic, but if I have all the cans in my fridge all at once, then I just end up drinking them all, and they don’t last. I have zero self-discipline when it comes to Neutonic, so whenever I want one, I’ll simply...

You know when people talk about your clients becoming your friends? Yeah, Tyler is that guy. You know the people who you work with and you ask yourself... "Why can't everybody just be like {insert client name?}" That's the kinda case study we are talking about today. Tyler joined us after we did our Webinar on Webinars back in February. Fast forward to now, he's an absolute legend, a staple inside of our consulting group and an all round great gentleman... ... AND HE MAKES BANDS WITH WEBINARS...

Any OG uncs on here might remember that, before Webinar Wizards, I actually ran a podcast with my guy Jacob called Progress With Us. We did 30 episodes from October 2023 till around July 2025 - 29 of which are still available on YouTube to this day, and one we had to take down because a client doxed something in their NDA, which was unfortunate. Nevertheless, I had a pretty cool full-circle moment last week because I was actually invited for the first-ever time as a guest on a podcast with my...

I am currently listening to a book called The Elements of Eloquence. I found the book from George Mack (Highagency.com)'s reading list - and although his writing style is more similar to an author than a direct response copywriter, I wanted to read it. The book breaks down something like 30+ writing techniques that the most well known authors, screenwriters and movie directors use. Things that make their writing memorable. Things like: "Bond. James Bond." "Heavy is the head that wears the...

Happy Friday team! I woke up and chose violence and decided that I wanted to spit an enormous amount of game on you all today. Here are 33 lessons that I thought of off the top of my head that we have used to make millions with webinars. #1: Your Topic Is An Attraction Mechanism. The topic that you use to do your webinar about acts as an attraction mechanism. Way too many marketers, way too many offer owners, way too many operators focus way too much time on the messaging they use in their...

If you were going to trial for your shoplifting and you had sixteen witnesses who you could bring out who could prove that you didn’t do the crime that you’re being judged for… Would you bring out one of them? Would you bring out three of them? Or would you bring out all sixteen of them? Now, I’m no lawyer, and this isn’t a lesson about what to do if you’re being accused of a crime. It is a lesson on why it is important to show as much proof as you possibly have in business when you’re...

You might think me odd for this, but sometimes when I can't sleep, I'll just sit in my living room and go on YouTube and just watch sales presentations for like an hour and a half until I end up getting tired. I should probably be reading, or just making sure that I go to bed on time, but I choose to spend my time doing this instead. In my time, watching hundreds of hours of sales presentations as well as writing them for our own clients, I realised that one of the core themes among the best...

I was at an event a few months back in Copenhagen, and one of the speakers that day, Frederick Phauss, said something that really made me realise why so many coaches, consultants and people selling information are struggling right now… He said, “Coaching should be bought, not sold.” And when you actually think about the function of an info business, it’s that the seller has a unique way, a unique method or insight or set of tools that they have used to achieve a certain result… ... and the...