DIFFERENT.
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If you're like me, you probably watch YouTube when you're eating. During one of my meals on a random weekday, I couldn't find anything to watch, so I started watching YouTube Shorts. There was a YouTube Short of Hormozi, and someone said to him... "If you could choose one thing about your offer to get a competitive advantage over everyone else in your market, what would it be?" Can you guess what Hormozi said? Hormozi said... "I'd want it to be different." Then, a few scrolls later, I saw another YouTube Short from Jason Fladlien, another titan of the industry, talking about the fact that if he could choose one thing that he looks for when he goes into a new business, guess what he said? He said he would want it to be different. Different is the language of winners. Different is the emotion a customer feels when they buy something, and it actually works the way they want it to. Different is the emotion that somebody feels when they feel seen and heard. Different is the true competitive advantage in business, and I realise this today when I asked myself... "Why, oh why, am I sat here at my desk about to film 20 reels that I don't like, that aren't me, that don't reflect any of my competitive advantages as a founder or any advantages that I have in my domain of webinars... simply just because it's the same as what every fucking other person is doing that's working?" THERE WAS NO REASON. I WAS ARTIFICIALLY CASTRATING MY CREATIVE ABILITIES. THE CREATOR OF MY OWN PRISON. THE ARCHITECT OF MY OWN DEMISE. AND FOR WHAT? TO BE THE SAME AS EVERYONE ELSE? TO BE BORING? TO NOT STAND OUT? TO FALL VICTIM TO THE LIFE CHANGING DISEASE OF COPYING OTHERS? I SAY DIFFERENT! I want you to join me in embracing who you are as a founder, in providing value to the market, and in sharing new perspectives and new insights into what you're doing. At the end of the day, the only two moats that anybody's going to have in business over the next few years are really going to be data, experience, and a personal brand. Everything else is just going to be fucked. People are going to be able to copy your offers because everyone has Higgsfield and Claude now, and they can set up some stupid AI agent that will just do all your copy all your ads. oh yeah... and pair that with the ability to sell one to many? u gonna be JUST FINE KIND REGARDS! CHARLIE MCCORMACK
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