If you were going to trial for your shoplifting and you had sixteen witnesses who you could bring out who could prove that you didn’t do the crime that you’re being judged for…

Would you bring out one of them?

Would you bring out three of them?

Or would you bring out all sixteen of them?

Now, I’m no lawyer, and this isn’t a lesson about what to do if you’re being accused of a crime.

It is a lesson on why it is important to show as much proof as you possibly have in business when you’re selling.

Throughout the duration of 90 minutes on a webinar, you will have ample opportunity to share different types of proof and the backup for the arguments that you’re making.

Whether that be:

• Arguments as to why you’re uniquely qualified to sell what you’re selling
• Why your new unique mechanism is different from everyone else’s in the market
• Why your clients get better, faster, more sustainable results than anyone else in the market

And even though you have these opportunities and you have the proof to back it up, a lot of people don’t show it because they’re tired of hearing their own case studies...

They forget that the market, most of the market, hasn’t seen them before.

You will see some people who are running ads who are using the same case studies that they used a year or two ago. If you’ve been following that person for a year or two, you’re thinking...

“Bloody hell, won’t stop talking about it,” but the majority of the market hasn’t seen it yet.

SO DON'T STOP TELLING PEOPLE ABOUT THEM!

When you’re presenting in a sales presentation, like on a webinar, don’t just bring out three bits of three case studies.

Bring out every single case study or every single bit of proof that you possibly have that come back up any of your points, because over time the jury, the audience, will vote unanimously in your way: they want to work with you.

There's no tax on social proof.

CRUSH THE DAY TEAM!

CM