Your greatest competitive advantage
And how to use it...
Good afternoon everybody! Today’s message is one that I got from Alex Hormozi on the podcast that I recommended to you guys yesterday.
I have interpreted his concept and wrote about it in my own words. I am super exited to write about this one because I think it is such a powerful framework that might just enable you to start doing what you truly want to do with your life.
If you missed yesterdays, don’t miss tomorrows as well, subscribe below!
Unique selling point
In business, a USP is a unique advantage that you have, tangible or intangible, that your competitors in the market place do not have.
USP’s can take any shape or form. You could offer the highest quality, the lowest price, the most convenience or maybe you have the best marketing / branding.
Businesses with the best USP are the ones who succeed the most because they have differentiated from the rest.
Here are some examples:
Apple - best branding and marketing
ALDI - lowest prices
Rolls Royce - best quality
SPAR - most convient
All of these businesses achieved the levels of success they did because they looked for innovation and did not copy try to recreate something that already existed.
This concept does not just apply to business, you can apply it to your life to become more fulfilled and at peace.
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Nobody can beat you at being you
Nobody can be you and you certainly cannot be anyone else.
You can copy everything someones does perfectly and you’ll only ever be the second best version of them.
We often spend so much time looking at the success of others and compare it to our own, rather than focusing on what advantages we, as individuals, have!
If you choose to be yourself, then you will always win because you will always be number one because nobody can beat you at being you.
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1 in 400 quadrillion chance of you being here
In the history of this planet and the human race, there has never been someone with the same genes, interests, skills, life experiences, creativity or passion as you.
You are the unique result of around 6 million years of human evolution and there is a 1 in 400 quadrillion chance of you being here.
You know in Infinity War when Doctor Strange says they only win 1 in 14,000,605 battles against Thanos. That’s pitiful numbers compared to the chances of you being here, and they produced a movie franchise about it!
Think about all of the things that could have happened that would have prevented you from being here.
Wars, natural disasters, viruses, flus, terminal illness, car crashes or infected wounds.
It would have only taken the smallest event to occur to eradicate your entire existence.
Yet, everything went to plan and here you are, sat reading my newsletter.
All of these moments, built up over the entire existence of the universe and you are sat there wishing to be like somebody else?
Think about how insane that is!
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Every position on the board has an advantage
Alex spoke about this on the podcast in the context of business. He compared the advantages that he has as a $100+ million entrepreneur compared to the advantages that a new entrepreneur has.
He said the advantage he has is experience and an undeniable stack of evidence that he is great at what he does. However, a new entrepreneur in his field can say to people “why would you want to work with Alex? To him, you are just a number. I can give you all of my focus and attention and make sure I provide the highest quality service’.
This is so so so true and when you start to realise that you have an advantage over everyone else in some way, you begin to feel like you can do whatever the fuck you want in life!
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Do not try to be anyone else
Don’t get me wrong, it can be useful to look at others and emulate their behaviour. That is why mentors are so great! A good mentor will never force you to change your entire path but they will aid you in advancing on the one you are on.
Always remember to keep sight of who you are.
Act true to yourself and never go against your values.
Do not lie to impress others at the expense of lying to yourself.
Don’t change to fit in - the best case scenario is that people like a false version of you, and that is absoultely no way to live.
Be yourself - max out all of the non-replicable traits you have and use them to your advantage.
Since applying this ethos myself, I have found so much more peace and fulfilment with my every day life. I finally feel like all of my goals and habits are working towards the person I truly want to be.
Looking back, I feel as though I spent my entire teenage years playing up to a role 90% of the time, rather than sticking true to my values. I would not change a thing about my growing up, but moving forward I am sticking true to this philosophy as I know it will serve me well in the long run.
You should too.
CM x