Why One-To-Many Selling Is Simply Superior
And how you can implement it easily into your business...
I quite like sending emails sharing the insights we get from our campaigns, from writing copy everyday and from my personal life experiences.
Today, I need to help you understand the importance of what we are doing here at Webinar Wizards and why it's more than just implementing a different selling mechanism.
If you're still relying on call funnels as your primary sales mechanism, you're simply making less money than you would if you implemented one-to-many alongside it.
Every week, I add the data from our recent webinar campaigns into a master data doc so I can track our client's metrics across all offers and all markets and the numbers are looking delicious.
For a client in the property space, we put 126 people on a webinar.
From those 126 attendees, we generated £38,000 in the first 12 days.
Over a 5-month period, the same leads from that campaign (with our post webinar nurture process) brought in £138,000 in total revenue.
That's £1,095 per attendee.
To get the same result with a traditional call funnel, you would need:
252 sales calls (assuming a 50% show-up rate)
17 closers working full days
Countless hours of your sales team's time
And the reality is, you'd never match these results because the same leads convert effortlessly because the webinar mechanism is simply superior.
Why?
1. Trust Scale
With a webinar, you can build trust with hundreds of people simultaneously. You get to spend 60-90 minutes showing your expertise, personality, and genuine desire to help.
That's something a VSL or landing page simply cannot accomplish.
People yearn to just connect with the people they see online and see that they are actually human beings - not just people slinging info.
2. Qualified Buying Environment
On a sales call, many prospects feel cornered. They're defensive, skeptical, and ready with objections.
In fact, they may just avoid sales call in the first place because they know they are going to be pitched in a high-pressure environment.
On a webinar, they show up in a low pressure, low ask environment.
They are in a different state.
They are in learning mode.
They've willingly committed time to hear you out.
3. The Education Gap
Most call funnels put minimally educated prospects directly on calls.
Setters will set anyone on the calendar so they can pay their rent.
They don't understand your offer, methodology, or why your offer is different from the others they see every day.
Webinars fill this education gap entirely before they speak to your team, making closing a cash collection call.
4. The Long-Tail Effect
With call funnels, if someone doesn't buy on the sales call they book, they ain't coming back.
With webinars, we consistently see 30-40% of revenue coming 1-3 weeks or even longer AFTER the event from people who needed time to decide.
That's money that would be completely LOST in a traditional funnel.
We planted the seed in their mind because they consumed so much of our argument - so when they decide they want to take action, we are the first people they want to speak to.
I could keep going about how webinars leverage your time, slash your cost per acquisition, and create a superior buying experience...
But instead, I'll just invite you to experience it yourself.
Here's my offer:
I'm doing two webinars this week for clients. On Friday, the campaigns will be over and cash will start to be collected. So, on Friday afternoon, I'm offering 3 Webinar Infrastructure Strategy Sessions.
In this 40-minute call, I'll:
Audit your current sales process
Identify exactly where a webinar would fit into your funnel
Create a customer journey map showing how to implement this in your business
Share our exact tech stack and tools needed
Show you how we'd position your offer for maximum conversions
This is the same strategy session that led to our clients generating over £650,000 in direct revenue.
To be clear: This isn't a pitch fest. I'm selective in who I work with because we will be working intimately together and over a long period of time. It's a working session where we map out exactly how a webinar would work in your specific business.
If your coaching, consulting, or info offer has been validated, and you want to scale without adding more sales staff or spending more money on ads, this is for you.
If you would be curious to see what our full DFY infrastructure looks like → click here.
If you think you would benefit from a custom webinar offer → click here.
Only 3 spots available, and they're first-come, first-served.
To your success,
Charlie McCormack