Traditional webinars are dying, do this instead
The 'Perfect Webinar' Framework Ain't Gonna Cut It Anymore
If you are still conducting webinars like it's 2016, I'm sorry to inform you, but your success is going to be short-lived.
Unless you have an audience full of people who have never been sold to before or never been on a webinar...
The Russell Brunson 'Perfect Webinar' framework is not going to cut it for you in 2025.
To be fair, maybe there are some markets you can get away with it - maybe older demographics would like it.
But if you are selling a biz op to 18-25 year olds...
You need to get creative.
You need to package the webinar in a way that is so attractive to attend...
That even somebody who HAS been on a webinar before...
They STILL want to join and check it out, even if they know they are going to be pitched!
Like when you go to a nice restaurant and you know the bill is going to be heavy, but you go anyway.
I know this because we are experimenting with multiple different approaches across markets and clients at the moment.
I'll give you a proper example so you can apply the same kind of thinking for your own / your clients' offer.
Offer: Reselling Biz Op Offer
ICP: UK Lads, Age 17-30's
There is never a more sceptical market than lads from the UK.
Trust me, if you go to a boozer on a Friday, the majority of people there would tell you all this online stuff is b.s. and if they posted videos online, their friends would call them gay.
And somehow, we need to sell to them.
So what do we do?
We dumb it down majorly.
I need to write copy that looks like a snapchat group chat, and a presentation that feels like a conversation at the pub.
We can't belittle them, and we can't promise them the world.
We need to show them that this can make them an extra £200 a week to pay for their car, not tell them they are going to make an extra £5,000 a month - even though they can.
Bottom line is...
You need to learn to think.
You need to be able to feel the energy of your market.
You need to embrace the offer owner's persona, their morals and what they stand for.
Yes - follow the frameworks of your Fladlien's and your Brunson's and take the principles, but don't copy them word for word.
You don't need to re-invent the wheel.
I think one of the reasons people who come to me for consulting on their webinars actually find value in it is because I'll never give two people the same advice.
Webinars are different for everybody.
Do what works for you (or your clients).
Stay hustlin' and happy Friday,
Charlie McC