The Reality Gap Framework (Revealed)
Let's cook
Hey friend,
Yesterday I told you about the Reality Gap Framework - the system that separates marketing that hits hard from marketing that flops.
Let's cook and dive into it. Everything comes down to these things:
Number #1: What are the surface-level things that your market is EXPERIENCING?
Number #2: How does this affect the way they think about themselves and their everyday life?
Example - Fitness Offer: Are they out of breath when they walk up the stairs? Do they not want to take their hoodie off in public? Do they not post photos on Instagram where their arms look skinny?
Number #3: How can you present your solution not only as the best way but the only way to solve this?
There are three levels of market awareness you need to understand:
Level 1: Problem Aware "Yeah, I probably should start an online business..."
Level 2: Solution Aware "Maybe I need a mentor or a course..."
Level 3: Product Aware "I've seen your program but..."
Most marketers jump straight to Level 3, pitching products to people who aren't ready.
It's like proposing marriage on the first date. (How's that working out for you?)
How many times have you seen someone try to sell a "scale to 7 figures" program to people who haven't even sent an outreach message before?
It's like trying to teach calculus to someone who hasn't learned basic addition.
Instead, here's what actually works:
Validate Their Reality
Show you understand their struggle
Speak to their current situation
Use THEIR words (not your fancy jargon)
Expand Their Vision
Show what's possible (with proof)
Challenge their limits (gently)
Paint the picture of what could be
Create Small Wins
Break down the scary stuff into baby steps
Focus on progress over perfection
Make the next move obvious
If you want to start selling your own, or other people's offers like crazy - meet them where they are at, take their hand and lead the way.
To your success,
Charlie McCormack