Why You Should Be Running More Tests...
And what happens if you neglect this...
You should CONSTANTLY be running different tests for either your own business or your client's businesses.
Most people THINK they are doing this, but if you learned anything from science or economics at school, you will know that in order to run a proper test, you need to make sure that all other variables are the same.
For example, we are experimenting with free v paid webinars for a client to see which performs better.
We are measuring QUALITATIVE data - such as the kind of questions they ask in the Q&A’s, what clients are like when they join his programme…
As well as QUANTITATIVE data - such as show rates, number of financially qualified calls booked and overall cash collected.
Most people, including myself sometimes, make decisions and run split tests based on what seems like it will work.
But unless you actually track figures and the results, you will forever be guessing and not gain any earned insight.
Sometimes you also won’t run the split test for long enough or with a big enough sample size.
When I first started working with clients, I would split test their VSLs on a landing page with 200 views.
The sample size simply wasn’t enough to make a decision.
I saw a stat from a payment processor, SamCart, saying that the top 5% of earners on the platform split tested more than the bottom 95% combined.
This tells us that you have to continue to split test until you beat your control every time.
This could be:
Your messaging
Your headlines
You ad copy
Your creatives
Your YouTube thumbnails and titles
EVERYTHING.
Because once you find that killer combo, you will be able to rinse it and make a ton of cash.
Hope this helps.
Charlie
P.S. I have a new offer. $50k guaranteed from a webby or you don't pay. Check VSL here for pricing and offer details.