Progress With Us - Episode 3 Breakdown
2024 - HERE WE GO
Hello friends,
The first episode of 2024 is upon us.
The third episode of Progress With Us with special guest Darnell Sterling is out now on our YouTube Channel.
If you haven’t already, you can watch it by clicking the link here!
If you want to catch every episode when it is posted, please subscribe to our channel and turn on post notifications!
Three Key Takeaways From Episode 3
Darnell Sterling joined us as guest number three and walked us through his journey so far. In this edition of the Progressus Newsletter, we are going to look back at some of the best moments from Episode 3.
Number 1 - The Power Of Being [Extra]Ordinary
In the book ‘The Compound Effect’ by Darren Hardy, the author breaks down what it takes to be extraordinary in any area of life, whether it’s business, sports or relationships.
His secret tip was to always go above and beyond by adding significantly more value than is expected and expecting nothing in return.
On the podcast, Darnell tells a story of driving up and down the motorways to try and make sure that he could source a fighter with the boots they wanted.
This wasn’t necessarily for the money but for the great reputation and reviews he would get from providing such a great service to his fighters.
Putting in the extra effort to provide a great service pays great dividends long term.
If you want proof, Darnell went from making boots for fighters in his local gym to producing boots for the likes of Tyson Fury, Floyd Mayweather & Canelo Alvarez.
Number 2 - Positioning Yourself Properly
The concept of ‘positioning’ seems to have become popularised recently, especially in the online business space.
It’s a timeless principle that is loosely referenced in the bible and refers to the idea of putting yourself in the right places to aid you in getting to where you want to go.
In the episode, Darnell speaks about how he positioned himself correctly to start his shop at 19, to network and make boots for world champions and to gain advice for growing his e-commerce business.
No matter how you spend your time or what your goals are, you can always find ways to position yourself better and give yourself a better chance of succeeding.
For us, we wanted to meet new young people and expand our network so opportunities would come our way.
Starting a podcast was a way for us to position ourselves properly and expose ourselves to the type of people we wanted to meet.
Darnell’s use of positioning put him in touch with some of the greatest fighters of our generation.
Take notes.
Number 3 - Choosing The Right Vehicle
Darnell is best known for his work with boxing boots and his former business ‘Restoration Plug’.
Although these ventures provided him with a good lifestyle and healthy profits, some constraints stopped him from getting to where he wanted to be.
A business model is referred to as a vehicle because it takes you from where you are to where you want to be, just like a car or a plane.
If you are like Darnell and you want a yacht one day, it’s going to be difficult to get there by cleaning trainers.
So, Darnell pivoted after COVID and started up his e-commerce brand, which is now his primary source of income and the thing that takes up most of his time.
It’s always worth considering the advantages and limitations of a model before you get started, so you are aware of what constraints you face further down the line.
Summary
Darnell is a great example of somebody who works smart and hard and his results speak for themself. It was a pleasure to have him on and we will be supporting him on his journey to becoming a professional boxer.
If you want to check out the full episode, you can do so here and if you want to support Darnell and his work, you can do that here.
Support ‘Progress With Us’
Let us know any feedback you have about the second episode, future guests or anything else!
Please continue to share with family and friends, it will help us to get amazing guests on for you guys.
We will see you in Episode 4, which is going to be an interesting episode indeed.
Written by Charlie McCormack
Progressus Network
PS - We have some big guests booked in the calendar for this month and 3 mega podcasts recorded that’ll be coming in the next few weeks. Stay tuned.