I was speaking to a friend the other day who wants to start doing webbys, but he doesn't quite meet our threshold for working with us.
I did want to give him some guidance, however, webinars seem simple until you try them.
Because the truth is, running a successful webinar isn't just about having a great presentation.
It's about the entire machine:
Where do you get the traffic?
How do you build the funnel?
What goes on the landing page?
How do you maximise show-up rates?
What about the follow-up sequence?
Most "webinar experts" only focus on the presentation itself – completely ignoring the infrastructure that makes or breaks your results (not naming any names).
That's like teaching someone how to be a great chef without explaining how to turn on the stove.
So instead of giving my client a half-arsed answer, I decided to create something comprehensive.
I locked myself in and mapped out EVERY SINGLE ELEMENT of a successful webinar campaign – from traffic generation to follow-up sequences.
The result? A complete webinar blueprint that even a total beginner can follow.
And I just dropped the whole thing on YouTube.
This isn't some theoretical bullshit from someone who's never run a campaign.
This is the EXACT system we've used to generate:
£129,000 for Callum Carver
£138,000 for Aston Haslam
£16,000 for Jack Ely in a single day
Here's what you'll discover in this training:
1. The Traffic Engine
Most webinar trainings assume you already have an audience. But what if you don't? I break down exactly how to drive registrations using:
Short-form content that actually converts
Instagram stories (without feeling like a desperate salesman)
Strategic long-form content
Paid ads that don't bleed your budget dry
Email sequences that maximise your existing list
2. The Funnel Blueprint
I will walk you through the entire registration and confirmation process, including:
The exact headline formula that gets people to sign up
The critical elements every landing page needs
How to structure your confirmation page to boost show-up rates
The WhatsApp group strategy that's getting us 40-50% show rates
3. The Presentation Framework
I'm literally giving away our proprietary 14-step webinar script framework that we charge clients thousands to create.
It's the same framework we've used to generate over £650,000 for our clients.
4. The Money-Maker Follow-Up System
This is where most webinars leave money on the table. I show you:
The exact email sequences to use for different segments
How to prioritise your follow-up efforts
The CRM setup that makes everything run smoothly
How to turn one webinar into an evergreen asset
I recorded this video three times because my software kept crashing – that's how committed I was to getting this right for you people coz I love ya.
So if you've been thinking about running webinars but weren't sure where to start, this is the most comprehensive training you'll find anywhere.
WATCH BY CLICKING BELOW
Even if you've run webinars before, I guarantee you'll pick up at least 3-4 strategies that will dramatically improve your results.
To your success,
Charlie McCormack <3
P.S. I've included links to download both the complete funnel document AND our 14-step webinar script framework in the video description. These are the exact resources we use with our done-for-you clients – and I'm giving them away for free.