Making £6k At Dinner?
How automated webinars used to CRUSH
Grand Rising Ladies & Gentlemen,
It's a sunny, glorious Monday here in Sheffield, and I am ready for another week of:
Writing Webinars
Watching Webinars
Doing Webinars
Talking About Webinars
Speaking about webinars...
One of the questions I get asked a lot by copywriters, Growth Operators, offer owners, and even my own clients is how to call people to action at the end of a webinar.
I can't give a proper answer to this question without proper context, and this might become a series of newsletters...
But it'll definitely be worth the read if you are considering doing this for yourself / your clients, because I actually like to teach people how to think, as opposed to just telling you what I do.
I will probably make a full YouTube video on this.
What Is A Webinar?
A webinar, at its core, was born from a seminar.
These Jim Rohn, Dale Carnegie & Tony Robbins types would have hosted events in local areas, where they would teach their field of expertise to a room full of people.
At the end, they would make them an offer to go on a training programme, buy a book or buy a course from them.
Everyone goes to the back of the room, then they would have a sales rep there in person, or maybe they would have gone and closed the deals themselves.
When the internet came around, people realised you could do this virtually now, so that's what people started doing.
Why Most People Use Webinars To Start
All of your Russell Brunson-type characters realised that they didn't have to:
Recruit
Train
Manage
And scale a massive sales team if they were able to sell via a presentation to a checkout page.
And to be fair, I don't fucking blame them.
Sales teams are class, but nobody can deny that sales is the hardest part of the info / coaching game.
So who wouldn't want to bang up a presentation & get paid?
Everyone has spent time with you, they are warm and qualified, and if you are a good copywriter, you could close small/mid-size rooms at 10% - 30% right there and then.
You could overcome objections in real time via the chat, and anyone who didn't buy could be followed up with automated email and SMS sequences.
You could also sell at scale, so the leverage you have by doing that is exponentially higher than selling one-to-one, although your success rate may not be as high.
Why Direct To Cart Started To Fizzle Out
From what I gathered from those older than me and watching people like Jeremy Haynes on YouTube...
People started to take the piss with automating webinars using cheap Facebook ads at the time, and it almost because like an infinite money glitch.
One of my clients was having dinner with William Brown in Dubai a couple of years back when he was still running WB Trading and said that Will had made £6k just at dinner.
Mad times.
But The Market Because More Sophisticated & Aware...
If you have ever been on an automated webinar before, maybe you didn't realise it was automated at the time.
But if you are on this newsletter, I bet I could show any of you an automated webby and you'd be able to spot that it's automated in the first 3 minutes.
Anyway, what's this got to do with CTA's?
People changed from selling $997 courses directly to cart, to moving to selling $3,000 - $10,000+ and asking people to book in a call.
These calls are PIPING HOT.
I believe the warmest calls your closers could possibly be taking in info / coaching are live webinar leads who have been through a TypeForm that qualifies them.
If that's an organic audience, close rates of 70% aren't unheard of.
So if you are considering what to pitch at the end of your webinars...
It's a multi-variable equation that I use to decide this with clients.
If you want me to make a video on it, reply to this email or msg me on IG and I'll spin it up.
Have a great week people.
To your success,
Charlie McCormack