How to write KILLER copy with AI...

But there is one caveat...

Happy Monday,

I'm currently sitting in a coffee shop in Sheffield.

Sun shining through the window.

Brain.fm flowing through my auditory systems.

MacBook Air in front of me.

Iced caramel latte beside it.

I don't think I could look like more of an online business bellend right now unless I was in Bali lol.

(No hate to any of you who are in Bali, simply an observation)

Anyway, I want to share some thoughts with you on my first love.

And no - I'm not talking about an ex-girl.

I'm talking about copywriting.

For those of you who don't know my villain origin story..

I lost a fuck ton of money trading (copying signals).

Then, I tried a handful of MMO offers.

Including, but not limited to, YouTube Automation, TikTok clipping and appointment settings.

I even nearly got recruited by some network marketers at the gym at one point, the little slippery bastards!

Eventually, I bought a $997 copywriting course on a Cardinal Mason webinar.

Which, looking back on it, it quite a poetic and full circle moment.

It's almost Freudian.

My first love, my core skill and the thing that made me my first penny online was copywriting.

Writing the correct words on a screen has allowed me to produce more than a million pounds for my clients, and a nice bit of dough for myself.

With the introduction of AI, copywriting is one of the skills that the AI doomers would love to tell you is going to be replaced.

But as somebody who writes SO MUCH fucking copy it nearly makes my fingers bleed...

I can tell you for a fact that this is not true!

I've funnel hacked, signed up for and studied almost everyone in the info / coaching spaces shit.

Newsletter funnels.

VSL funnels.

Webinar funnels.

Low-ticket funnels.

I've seen it all, and I'm in all of their CRM's somewhere.

One of the things I've noticed recently is how LAZY people are getting with anything that is copy-related.

The emails that they send are clearly AI.

The landing pages they use are ClickFunnels templates with Claude copy on.

And don't even get me started on LinkedIn..

Everyone writes the same stupid templates to try and farm engagement from other engagement farmers.

Look, I don't know about you..

But I find it incredibly easy to tell if a copy that is meant to be personal has been written by AI - webinars & emails specifically.

Which brings me to the point of this email...

I really want you to think about what I am about to say.

I mean this.

I want you to think very deeply about this...

I believe copywriting is still the best skill that any business owner / operator can possess.

If you think that copy is something that can be entirely outsourced to AI...

If you think copy is just writing words on a screen..

If you think that the market doesn't "receive" copy like it used to...

You are wrong, and your negligence will cost you.

Outsourcing your copywriting entirely might seem like an efficient way to buy back some of your time...

But when you outsource your copy, you are actually outsourcing:

• Your ability to think

• Your creative abilities

• Your ability to connect with a market

• Your knowledge of human behaviour and nature

• Your ability to sympathise and empathise

And when you think of it like that, it's not a worthy trade.

I say this because the other week I was looking to outsource parts of my copy elsewhere.

After a conversation with a friend, they advised me that my copy skills are the highest leverage thing I have.

He suggested that I should outsource marketing tech, automations and things of that nature instead.

It made me realise that I had taken for granted my ability to influence through words.

If you haven't realised this ability yet, or you were taking it for granted as I was...

Do not underestimate its power.

To your success,

Charlie McCormack