How To Make Your Copy Hit That SWEET Spot
If you want to become an absolute weapon of a copywriter and marketer, you need to know how to do one thing.
You don't need the fanciest production value.
You don't even need the most impressive stats (although it helps).
And you don't even need to make the biggest promises.
You need marketing that makes people feel truly understood.
You know that feeling when you're reading something and you think "how tf do they know that?" because they are LITERALLY SAYING WHAT YOU ARE THINKING / FEELING?
You can change someone's frame INSTANTLY.
One minute, you are selling to them.
The next minute, they feel an overwhelming sense of relief that someone finally recognises the problems they have.
This does not happen by accident.
That's what happens when marketers take the time to truly understand where their customers are at.
Most of you - business owners and copywriters - are having conversations with imaginary customers and ICPs who don't exist.
They're selling solutions to problems people don't have (or don't realise they have yet) - you cannot force demand on people.
For example:
I always think about this in the trading / biz op space. People sell a big house in Dubai or a load of girls and cash in hand.
Their target customer does not care when you say "Ready to scale to $1M/month?" - they probably just want to make a couple hundred quid on the side of their trade job, and anything on top is a bonus.
This is a fundamental misalignment that's costing you sales, burning your ad spend, and destroying trust in your market.
I've spent countless hours studying what makes certain marketing messages hit while others fall flat.
And I've discovered a framework that consistently separates the winners from the losers.
I call it the Reality Gap Framework.
Tomorrow, I'm going to show you exactly how it works and how to implement it in your business.
Plus, I'll share the most important insight I've learned from hundreds of hours of studying what actually makes people buy.
Keep an eye on your inbox.
To your success,
Charlie McCormack