How Iman Gadzhi Made $1 Million / Day With A Live Event Funnel
NO - THIS ISN'T SOME BS FUNNEL
By Charlie McCormack
Founder & Director @ Webinar Wizards & Progressus Network, Currently Running DFY Webinar & Live Event Campaigns Actively For Clients, Multi Six-Figures In Direct Attributable Client Results.
WHY LISTEN TO ME?
Because this is ALL I do.
Live events and webinars are what we do.
We aren't just funnel builders, and I have probably studied Iman's live event funnels more than 99% of funnel hackers because why would I not?
He puts massive budgets behind these events, so if things are cropping up in each of them, I'll use that for my clients because I'm leveraging his data.
WHAT YOU ARE NOT GOING TO LEARN IN THIS NEWSLETTER
Funnel Hacking His Headline
Swipe File Of Emails
Tech Stack
These are all marketing tools and strategies.
You can copy this - but you aren't Iman and you don't understand the fundamentals.
WHAT YOU WILL LEARN IN THIS NEWSLETTER
Why Iman Uses The Live Event Funnel
Why The Live Event Funnel Will (Or Won't) Work For You
The Economics & Advantages Of One To Many Selling
Most people spend their time in the 'tactics' funnel hacking big guys in the space like Iman, without truly understanding the first principles and reasoning behind why they do what they do.
They try and replicate it for themselves and end up just looking like carbon copies.
Exhibit A: NO HATE JUST AN EXAMPLE
The Reason You Probably Started An Info / Coaching Business
And What Most People Fail To Consider…
Gathering Experience ✅
Most of us will either have started a service based business or other low barrier to entry businesses, or worked in a company acquiring valuable skills e.g. sales, marketing.
Seeing Success ✅
You start making your first bit of money from the business but you slowly realise that the OPPORTUNITY VEHICLE that you are in (DFY, 1-1, limited by time) is not going to take you to the next level of income without major operational complexity and management.
Acquiring Leverage In Fulfilment ✅
You switch opportunity vehicle to a model like info, coaching, productised service, software, business in a box or consulting because you REDUCE THE MARGINAL COST OF REPLICATION FOR EACH CLIENT especially with things that are digital products. You break past your previous income level rapidly.
Leverage In Fulfilment, But Where Else? 🤔
You pivoted opportunity vehicle successfully. In order to scale this business, you just need to continue what you are doing but you need to do things a little differently.
Why Iman Gadzhi Uses The Live Event Funnel
We Have To Introduce More Leverage
This is what Iman did.
Leveraged Fulfilment & Opportunity Model x Leveraged Sales & Marketing = Exponential Growth & Superstar Results
The sales process has to change.
Marketing doesn't have to change too much if you get this right.
But the way that people like Iman & Serge are selling in order to onboard more people in a shorter amount of time is going from book a call funnels to doing webinars.
Webinars alone are the thing that took Serge from 100k/pm to 500k/pm in 90 days → A milly in cash collected in 90 days.
Marginal Cost Of Replication For Each Customer
Here’s the key reason why Iman Gadzhi, and you, can use 1-to-many selling so effectively if you are leveraged in fulfilment.
He’s selling products that have zero marginal cost of replication - like software and info-products.
Physical products or DFY services cost money every time you produce and sell another unit.
Think materials, manufacturing, shipping, staff, operational complexity.
Digital products like courses or software don’t have those costs.
Once they’re created, they can be sold over and over again without adding any extra expenses (leveraged opportunity vehicle).
You get the hype of doing an ecom drop without running out of stock.
When Iman hosts a live event, he can speak to thousands of people at once, knowing that after ad spend:
Every additional sale is pure profit.
He’s not limited by inventory or production constraints.
Not have to manage sales team or rely on closers / setters.
Why One-To-Many?
For the simple fact that it is SO leveraged.
Instead of spending a year trying to book 1,000 sales calls, you can get 1,000 people on a single call within 14-30 days.
You get 1 years worth of efficiency, 1 years worth of work and you get to do it in 14-30 days and make an offer to those people straight away.
Same amount of new leads, condensed into a smaller time frame, all ready to be followed up and sold.
Not to mention the fact that they are now…
Educated Leads - On You, Your Story, Your Company & Your Offer
Engaged Leads - Sacrificed Time To Consume Your Education
If you have a leveraged fulfilment model, why wouldn't you add more leverage to your sales process like this?
The Economics Of Leverage & Live Events
If Iman Gadzhi wanted to sell $1,000,000 worth of a $1,000 product through 1-to-1 sales calls, here’s what that would look like:
He would need to close 1,000 sales to hit the $1,000,000 mark.
Assuming each sales call takes 30 minutes, that would require 500 hours of non-stop calls.
You would need 20 CLOSERS taking calls ALL DAY back to back with a 100% CLOSE RATE.
Instead of having 1,000 individual conversations, Iman can spend a few hours hosting a live event, delivering his pitch to hundreds or thousands of people at once.
And he doesn't have to manage 20 bloody closers!!!
How tf are you going to get results like that with a sales team?!?!?!?!?!?!?
What To Do From Here
Watch This Case Study Breakdown On How We Made £138k From One Webinar With $0 Ad Spend
How We Made £138k From One Webinar With $0 Ad Spend (Full Step-By-Step Breakdown) - YouTube
If you want to start making as much money as you make in a year and start making it in a month, week, and eventually in a day…
How You Can Implement Leveraged Selling Mechanisms By Working With Webinar Wizards
If you want us to:
Audit Your Current Situation → Sales, Marketing, Messaging
Give You A Walkthrough On How We Would Implement This Into Your Company
Give You A Walkthrough On The Insights We Have From Current Clients That You Can Consider
If this is you, click the link to watch our full explainer video and book yourself in a demo call.