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Everything I know about webinars (kinda)
A lot of people love to post these 'free courses' on YouTube - acting as if they are some great philanthropists and giving back loads of value to their viewers.
When in reality, the whole thing is just a massive video sales letter promoting their course or services.
They have some crazy emotional intro and only share incredibly basic, surface-level knowledge in these videos so the people watching go and pay them instead.
I decided against this approach.
I sat down for two full work days (between the gym and ju-jitsu) to create a document that included every single goddamn thing I could think of to do with webinars.
And I'm giving you studs here on my newsletter early access before I release it publicly.
What's Inside The Webby Masterclass
This is a no-fluff, 90-minute deep dive into exactly how we structure winning webinar campaigns. You'll discover:
Every single thing in the course is backed up by REAL LIFE EXAMPLES & anecdotes from what we are doing week in, week out here at Webinar Wizards - just so you know everything here works.
Why I'm Giving Away So Much Of The Service We Provide For Clients
To be completely transparent, there are a few reasons:
To Copywriters & Growth Operators - Those who don't know how to provide webinar services to their clients will watch this video and get their clients great results. Hopefully (if they have integrity), they will drop me a message and let me know how useful it is.
To Business Owners & Potential Clients - It obviously increased the chances of people working with us. Our drea cleints don't have the time to set this up themselves, and would rather pay us to do it DFY.
Don't mistake this for a pitch-fest disguised as training.
My CTA is 90 seconds and the masterclass begins in 90 seconds.
This masterclass delivers massive standalone value whether you ever work with me or not.
If you watch the webby masterclass, be sure to let me know your feedback for it!
I genuinely believe webinars are going to be the dominant sales mechanism for coaches, consultants, and course creators in 2025-2026. All the signs are there.
Direct-response funnels are getting more expensive.
Cold outreach is hitting diminishing returns.
One-to-many selling is crushing it for the people doing it right.
So whether you implement this yourself or eventually want our help, this masterclass might just be the most valuable 90 minutes you invest in your marketing education this year.
To your success,
Charlie McCormack
P.S. Don't share the link around with anybody just yet ;)