Exactly How We Do 6-Figure Webinars
So You Can Just Copy Us lol
"Make your free stuff better than their paid stuff" - Alex Hormozi
Let's do exactly that.
I'm about to break down our entire webinar system.
The same one that's generated over £650,000 for our clients.
Not the surface-level "use better slides" advice you see everywhere.
I mean the actual nuts and bolts of how we:
Hit 50%+ attendance rates (even with B2C audiences)
Convert 15% of attendees into buyers
Generate £138,200 from just 126 people
This is going to be a long one.
But if you're serious about running webinars that actually make money, it'll be worth it.
The Tech Stack
First, let's talk about infrastructure.
We use Go High Level for everything - landing pages, CRM, emails, and SMS.
Most of our clients already use it, but if they don't, we get them set up.
For webinar hosting, we use WebinarJam.
Yes, you can use Zoom.
But for B2C markets (especially when promoting through Instagram and YouTube), WebinarJam just works better.
You'll also need:
Zapier (for connecting your CRM to your webinar platform)
Convert Kit (if you prefer it for emails)
A calendar system
But here's the thing: The tech doesn't matter nearly as much as what comes next.
The Pre-Campaign Foundation
This is where most webinars are won or lost.
Before you announce anything, you need to nail your angle and value proposition.
Here's a real example:
We had a client in the property space. Instead of running a generic "property investing" webinar, we looked at his offer.
His unique angle?
Teaching people how to raise finance and use other people's money.
So we positioned the webinar as a "Raising Finance Masterclass" - specifically targeting their biggest pain point.
Result?
£138,200 from a single campaign.
The key questions we ask:
What separates your offer from competitors?
What's your audience's biggest barrier?
How can we attract the most qualified people?
Traffic & Promotion Strategy
Here's where it gets interesting.
Most people think you need massive ad spend to fill a webinar.
We've generated £138k without spending a penny on ads.
Here's our full promotion stack:
Short-Form Content:
3-5 pieces of content specifically about the webinar
Stories and organic social
Platform-specific angles (Instagram vs YouTube)
Long-Form Content:
One detailed video of driving to registration
Email sequence to your list
Podcast mentions if you have one
Paid Traffic (Optional):
Run to an opt-in page first
The lowest cost per lead we see in any funnel
Retargeting to boost attendance
The Landing Page Framework
Your landing page needs five key elements:
Clear Countdown Timer
Benefit-Driven Headline
Mini VSL (2-3 minutes max)
Value-Stack Sales Letter
Lead Magnet Preview
But here's the secret most miss: Your confirmation page is just as important as your landing page.
The Show-Up System
Let's talk about our 50%+ attendance rates.
Most people rely solely on email sequences.
Big mistake.
Here's our full attendance stack:
Email Sequence:
Announcement email
Every other day until event
Day before, 12 hours, 3 hours, 5 minutes
Remove from registration sequence once signed up
SMS Strategy:
Confirmation text
Day before reminder
3 hours before
5 minutes before going live
WhatsApp/Telegram Groups (The Secret Weapon):
Higher engagement than email
Voice notes from the presenter
Behind-the-scenes content
Community building
Real-time updates
CRM Pipeline Structure:
Campaign Enrolled
Registered
Left Before Pitch
Watched Pitch
Applied
Booked Call
Purchased
The Webinar Script Framework
Here's where most people overcomplicate things.
First rule: Write more than you need, then subtract.
Our script structure:
Pattern Interrupt Opening
Challenge common belief
Share unexpected insight
Hook them in first 3 minutes
Credibility Building
Case studies
Results
Personal story
Teaching Section
3-5 core concepts
Actionable frameworks
Clear examples
Offer Transition
Natural bridge
Problem/solution link
Clear value proposition
Stack & Close
Bonuses that eliminate objections
Clear call to action
Urgency element
Live Event Execution
This is where the magic happens.
Pre-Event:
Test run 24 hours before
Tech check 1 hour before
Team in position 30 minutes before
During Event:
Sales team joins under different names
Plant strategic questions
Share booking links multiple times
Active chat moderation
Key Rules:
Never lose audience awareness
Get commitments throughout
Handle objections through "audience questions"
Mix teaching and selling naturally
Post-Webinar Maximization
This is the money maker most people miss.
Your campaign isn't over when the webinar ends. It's over when every lead has been maximized.
Full Follow-Up System:
Immediate Follow-Up:
Replay to no-shows
Application link to partial watches
Direct outreach to engaged viewers
Sales Team Action:
Call/message every attendee
Focus on pitch watchers first
Work backwards through pipeline
Content Maximization:
Turn webinar into VSL
Create landing page with offer
Paid replay option
YouTube content piece
Email Sequence:
7-day intense follow-up
Testimonials and case studies
Final chance sequences
The Numbers Behind It All
Let's talk results:
Aston: £138k from one campaign
Callum: £27k in 8 days
Jack: £12k from 96 attendees
But here's what's interesting:
We often make more money from the follow-up than the live event itself.
Why? Because there will always be more people who need a nudge than those who take immediate action.
Final Thoughts
Look - this isn't about having the perfect slides or the smoothest delivery.
It's about building a system that:
Gets the right people to register
Actually shows up
Stays engaged
Takes action
Gets followed up properly
Most importantly? It's about understanding that webinars are just a leverage mechanism.
Instead of spending a year trying to book 1,000 sales calls...
You can get those same 1,000 people on a single call within 14-30 days.
That's real leverage.
And now you have our entire system.