Don't let your personality slide...
Why I haven't been writing recently
I'm not sure how perceptive you are, or how diligently you keep an eye on your inbox...
However, you may have noticed it has been almost one whole month since I last sent a newsletter out to you on this list.
(Maybe the peace and quiet have been a blessing, in which case you can always unsubscribe)
This is the longest I have gone without sending a newsletter since I started writing it to myself in September of 2023.
It hasn't really been a time issue, although business has been going very well at Webinar Wizards, and by extension, been busy as fuck.
We are now actively working with six a-player clients to help them scale their businesses with one-to-many.
Some are doing weekly webinars on cold traffic.
Some are doing bi-weekly webinars.
Some are sticking with their usual one webinar a month,
Regardless, we have had to stress test our systems to be able to handle this speed of iteration.
Btw, we are now also running COLD traffic to webinars if you are interested in working with us, but anyway...
When I see a newsletter hit my inbox from some of my favourite writers, including the likes of...
Maciek Lipa
Nick Verge
Daniel Fazio
There are two reasons I enjoy reading it.
Reason #1:
I can feel the person's personality and voice in their writing.
Reason #2:
They speak on experiences and lessons, not theory.
Towards the back end of last month, I was using AI to help me write some of my newsletters.
This would have been absolutely fine if it were from a transcription of me talking on a walk or something akin.
But, it wasn't.
I decided I needed to go away.
I needed to work actively in the trenches for clients, so when I came back...
I was able to write almost daily emails to the list, giving you my experiences and lessons that I was actually writing myself.
It may not be the most 'effective' or 'efficient' use of my time, but I remember when I was working two jobs and I first started writing copy...
I would have given anything to sit here on a Saturday morning with a double espresso next to me and write to 200+ people on my newsletter.
I will never take this for granted ever again.
Love you all lots, crush your weekends.
Charlie McCormack | The Webinar Wizard