Do you want to go viral or do you want to get rich?

Feb 04, 2025

Short-form content serves its purpose in any business's marketing.

It's a great way to get people's attention and get people to recognise your face.

But turning a 60-second reel viewer into a customer who is going to pay you thousands for your offer is like turning water into wine.

Every big online business owner you know leverages LONG FORM pieces of content to do all the heavy lifting for their business.

Iman does this.

Hormozi does this.

Charlie Morgan does this.

In fact, Charlie does a million a month and barely gets <1,000 likes on his Instagram posts.

But he gets 20k views on his YT videos, which move the needle way more in his business.

Because if you think back to when you purchased something of significance from somebody...

Did you spend time on the phone with them first?

Did you consume hours of their content first?

Yes, that is probably your answer.

So why are you still trying to build a 7-figure business on 60-second clips?

Views don't pay the bills.

CLIENTS DO.

And views turn into clients when you do:

Or the mechanism that gets our clients the best results - WEBINARS.

We make our clients £40k+ on these events in an hour and a half.

Do you understand how mad that is, even for me to say it?

What other mechanism can you use to make multi 5 or even 6 figs in that amount of time?

Even if you put together a banger YT video, it won't make you as much money as doing that presentation live would.

If you want us to build out a campaign like this for your business, let's chat.

To your success,

Charlie McCormack

P.S. I dropped a YT vid yesterday showing you 5 tips for a grand slam webinar if you want to do them yourself.

The Webinar Wizard