Bad Offers & Good Offers
What actually qualifies the two?
I have been paying attention to the rise of Challenge Funnels among some of the big info / coaching companies in the past few weeks.
So, I decided to grab myself a VIP ticket to Daniel Fazio's 'Get Clients Challenge' this week.
Partially to see how they run the challenge, and partially because I want to get access to the VIP Q&A's afterwards.
The first class yesterday was all about Offers - what makes a good offer, and what makes a bad offer.
Now, when I say the word offer, I bet the first thing that pops into your mind is this...
If you were to ask a room of 100 online entrepreneurs if they were familiar with the value equation, probably about 80% of them would say yes.
Yet, so many people have offers that simply do not make sense.
Have you ever seen somebody with an offer that looks like this?
"We help online fitness coaches build the business that they dream of running without burning out, without sacrificing family time and without posting more content"
Sounds great, right?
But what the fuck does that actually mean?
Like what does it mean!???
What do I get?
How do you do it?
It's just a bunch of word jumble.
That is not an offer - that is a dream outcome.
An offer is something like this...
"1,000,000 views in 90 days guaranteed across all platforms"
"10,000 followers in 90 days guaranteed across all platforms"
"1,000 new leads in 90 days guaranteed"
"100 calls booked in 90 days guaranteed"
"10 new clients in 90 days guaranteed"
Most people think they can throw together some mumbo jumbo offer with loads of word salad and a unique mechanism and people will buy it from you.
They won't.
Another key takeaway from the call is this:
It's harder to get somebody on the phone in the first place than to sell them something while they are on the phone.
You need to have a grand offer, with stipulations on state and on action on the front-end.
Once you get them on the phone, this does not have to be the offer that you sell them on.
Use this information as you please.
To your success,
Charlie McCormack