Are you neglecting your middle child?
Every webinar has one...
Every family has one.
The forgotten middle child.
The one who gets hand-me-downs, less attention at the dinner table, and fewer photos in the family photo album.
The one who doesn't get lifts anywhere.
The one who is overshadowed by their siblings.
It turns out, most people have traumatised their webinar presentations and given their training section 'middle child syndrome'.
After reviewing spam watching like 5 webinars recently, I've noticed that so many people seem to be putting ALL of their focus on:
The introduction (your firstborn – gets all the new clothes and attention)
The pitch (your baby – gets coddled and micromanaged)
Meanwhile, the training section – your webinar's middle child – gets treated like an afterthought.
Most people just bung in a few semi valuable and lukewarm ideas and call it a day.
This is ironic.
The neglected middle child takes up the BULK of your actual webinar time - and you are IGNORING IT.
Presenters rushing through their training, saying things like "Just stick with me here guys" or "You guys are getting so much value!" while frantically speeding through slides.
Their audience can feel the discomfort. The presenter is clearly just trying to get through this "boring part" to reach the pitch and take your money.
This needs to stop, so I made a video on how to fix it and exactly how to give your webinar's middle child the attention it deserves.
In this video, I show you:
The critical first step that cuts your preparation time in half while making your training much more powerful
The 4-part framework I use to teach mechanisms in a way that builds value without overwhelming
How to structure your training so it naturally bridges to your offer
Stop neglecting your webinar's middle child. Your conversion rates will thank you.
To your success,
The Webinar Wizard
P.S. If any of you guys or your clients are running webinars, I'm always more than happy to give you some feedback on them. Just reply or hmu on Instagram.