are webinars unethical, scumbag manipulation?
a moral debate about heightening emotions to sell at scale
It's always funny when you have to explain to somebody that you "make money online" because 99% of the time...
Their first reaction (in their head) is almost always...
"He's an internet scammer!"
"He's defo just unemployed"
"Awh, he's just figuring it out"
All of which are not quite reactions that I am too fond of...
But what else am I supposed to tell them?
"I'm the webinar wizard"
Can you imagine if I said that to a stranger?
They'd think I was a complete fucking loony!
And I feel like this doesn't just apply to me telling the general public how I make a living...
It's a whole paradigm about webinars in and of itself.
Which is what I want to talk to you about here today.
The topic of discussion - "Are webinars ethical?"
Because when you think of it, they are kind of crazy.
Book-a-call webinars are a bit more chill.
But direct-to-cart webinars?
People literally just start sending money into your bank account...
AT SCALE!
Simply just because you wrote the right words in the right order and put pictures on a Canva slideshow.
Obviously, it's not as simple as that...
But it's not far off!
So, what do I think, you may ask?
Here's my two cents on the ethics of webinars.
Some Arguments Against Unethical Webinars:
People do think they are signing up for a free training, and often don't expect to be pitched at the end.
I totally get this. It can leave a sour taste in people's mouths when they leave if done incorrectly.
Webinars strike up an enormous amount of emotion in prospects, causing them to make emotive decisions.
People might do stupid shit like put it on a credit card when they have no intention of actually doing the work to make it back.
Those with bad products look guilty on webinars, and you can smell it through the screen.
As somebody who has watched a lot of webinars, you can see when someone has fallen to the dark side.
Some Arguments For Ethical Webinars:
If my client has competitors who have a shit product, it's our duty to help them and sell them ours.
Why would I allow people to be scammed and spend their money with our competitors when they won't get the result, as opposed to working with my client who WILL?
Buying CopyMBA on a webinar changed my life, and the emotion built up helped me take the risk.
I may not be writing you this email right now if I had never bought that course. I might be unemployed, still working in a warehouse.
Those with good products don't need to pitch unethically, they simply demonstrate value and make an offer.
Personally, I only work with clients who are great people with great offers and are long-term players.
I have probably rejected over £20k worth of set-up fees, and 6-figures on the backend from people I refuse to work with.
Either because the offer was shit, and people weren't getting results...
Or because the offer owner was a prick and you couldn't pay me to do business with them.
So, my conclusion?
Webinars are unethical if you sell a shit product.
However, if you are like me and my clients and you sell people good products at scale?
Rip a webby as much as you want.
I see it as helping people see the light.
Showing them who they can be, and when working with good offers, it is your duty to do so.
It's almost like when you have a friend who's going through a bit of a rut. Maybe he's broken up with his girl.
Guys getting high every night, ordering takeaway pizzas that are barely cooked through, and his room is a total tip.
You'd grab him by the scruff of the neck and say...
"COME ON MAN! GET YOUR SHIT TOGETHER!"
But you are just doing it at scale.
Anyways, if you have a good product that you can sell a bunch of at once (info / coaching / software)...
And you would like me to sell a SHIT ton of them for you at once on a webinar...
OR...
Book you a SHIT ton of piping hot, ready to pay leads that your sales team could close while being violently hungover..
​Book a god damn call with me.​
All you gotta do is read the words on the screen.
And if you have a shit product that scams people?
Sort your life out.
Sort your product out.
Karma will come for you, and no amount of SplitIt financing will be able to save you from inevitable doom.
All the best,
The Webinar Wizard - Charles P McCormack
P.S. Been binge watching Jeremy Haynes stuff recently and I can already feel myself getting richer. I suggest you do the same.