I am currently putting together an SOP on writing emails for webinar campaigns, and it made me realise I was going through and looking at my inbox for examples of emails that I've received that aren't from our clients, because I didn't want to be biassed.

I realised almost everyone in the market is sending the worst fucking emails I've ever seen in my life.

No, seriously. They are so painfully bad to read. In fact, I don't read them. I take one glance, and I close it because it's that bad.

Every single webinar email that I've funnel hacked in the past year is just hot off the AI press.

The writing has the soul of an old brutalistic Soviet Union-looking building and doesn't speak to me at all.

This is catastrophic, and also really sad.

I remember when I first became a copywriter, I would literally wait for and anticipate people's newsletters every day.

Ben Bader (RIP), Nick Verge, Cardinal Mason.

Legends of the game!!! Everyone in the space knew how good these guys newsletters were.

I would funnel hack people and wait for the welcome email because I would be so excited to see what their emails look like.

It used to be such a big deal, and people used to put so much effort and pride into them.

It felt like they were texting you. It felt like they were personable, and it's like the emails themselves were the product.

A lot of the time they didn't even have any call to action, because you just read it because you just enjoyed reading it. The way they told stories, the way the copy looked on the page, you just don't get that anymore. There's no soul in any of these emails.

I can think of one single newsletter that I'm signed up to, in fact two newsletters that I'm signed up to who actually send fucking good emails these days.

If you're reading this now, I want you to know that every single newsletter that I write, I use Wispr Flow for, because I'm not writing to you. I'm talking to you. I'm talking to you like you're a friend, like you're sat next to me.

You can ask my business partner Marcus. I was literally ranting to him about this exact same thing the other day that everybody's emails lack soul.

It's like, have you forgotten that customers actually read these?!?!?!

Have you forgotten that you're sending these things to thousands and thousands of people every single month?!?!?!

Do you think people are stupid and that they can't tell this is just pure AI copy slop?!?!?!?!

I guarantee if any of you are running any sort of email marketing, whether it's pre-call emails or whether it's bloody pre-webinar emails, post-webinar emails, whatever it is, go through and review them and ask yourself...

Do you think people actually enjoy reading these?

Do you think you actually convince people that these are emails from you, or are they just hot off the press AI copy shit?

Make Emails Great Again!

Charlie