your business is cooked...

Everywhere you go online, there is someone, somewhere who has made it their life's mission to convince you that your business is broken or needs fixing.

On every social platform, in every mastermind, there is someone telling you that you have…

• An Offer Problem
• A Content Problem
• An Ads Problem
• A Delivery Model Problem
• An Avatar Problem

These are what I would consider to be ‘2x’ problems.

If you fix one of them, you might 2x one of your metrics like your close rate, or your show rate…

But the good news is that it’s probably none of those things, or very few of them.

The bad news is that there is a bigger problem at play that you are going to have to solve if you want to hit your next milestone, see your calendar packed full every single week, and become the undisputed number 1 go-to in your market for your solution.

Because the entrepreneurs in our industry who are dominating their niche, and taking all the business from their competitors aren’t trying to solve 2x problems…

They are the people who have solved the ‘10x’ problem.

The ‘10x’ problem is easy to understand, because all I need to do is ask you…

"If you wanted to make your business as hard to run as possible, and 100% guarantee that you're never going to scale, what would you do?"

1. You would try to explain why you're different in 60-second reels, DMs, and YouTube videos people only watch 20% of, so your offer ends up looking the same as everyone else's.
2. You would let prospects book a call with you who haven’t properly consumed anything, who don’t know why you are different, and who don’t really know what you sell.
3. You would give people no compelling reason to act now so your sales cycles drag on, your prospects are indecisive, and you struggle to get people to pay top dollar for what you sell (consistently).

… and you'd make sure nothing about it is consistent, so even when you have a good month, you don't know how to make it happen again the next.

And in all seriousness, this is what most business owners are doing.

It’s not their fault, and it’s not intentional. It’s mostly because nobody has even shown them an alternative route.

A route that allows you to…

• To book more calls, with more qualified leads
• For those leads to be HOT and sold before they get on the call
• For your closers to be taking orders, not explaining who you are
• Something you can switch on every week to pack the calendar
• And for the best talent to want to work for your company because everything is so strong.

You don't need some secret system or clever trick to do this.

You don’t need to change your entire ‘positioning’ to scale to your next revenue milestone whether that be $100,000 per month, $250,000 per month or $500,000 per month and beyond.

Said differently, all you need is a different, more effective way to communicate your value to the world.

Wisdom of the Crowd (Condorcet's Jury Theorem): A related idea in mathematics and economics suggesting that a large group's collective opinion or choice is frequently more accurate than that of a single individual.

It’s not a coincidence that everywhere you go, and everyone you see making the big bucks is doing it with webinars.

When things are working there is a reason they are working.

You need to get the right people, in the right place, say the right things, in the right order, so they show up more and close quicker and easier.

Stop worrying.

Stop changing shit.

START SELLING ONE-TO-MANY!

CM