I'm feeling less playful today, so I'm gonna stand on business and drop some game on you.

The most important thing on a webinar is the offer.

The second most important thing is proof.

Proof that you are who you say you are.

Proof that you do what you say you do.

Proof that the people who do what you say get the result you are promising.

But there are much deeper, much more powerful types of proof that we at Webinar Wizards look to leverage on webinars.

The types of proof that move people's emotions far more than large, flashy numbers and transformational case studies.

You see, flashy numbers and transformational case studies are good, don't get me wrong...

... but EVERYONE has case studies and flashy numbers now.

They are the bare minimum. They are the barrier to entry. You can't even get people to look in your direction without loud headlines and case studies these days...

... so the question you should be asking is, how do we differentiate?

How do we stand out?

And the answer to that is by using IN-DIRECT social proof.

You see, there is power in subtleties. In passing comments. In brief mentions.

Not everything needs to be loud and cocky.

Let me give you a fantastic example. The best example, in fact.

My girlfriend has recently moved to London, and I'm trying to get myself familiar with how the city works, where the nice areas are and really, just get a lay of the land.

So, what do I do?

I searched up some old Iman Gadzhi videos on YouTube, with the search title of 'Iman Gadzhi London'.

I watched a video of him from 2 and a half years ago titled 'Day In The Life Of A Young Millionaire In London.'

​I'll leave a link here for you to watch after you've read this so you can see what I mean.

The video started with Iman getting a helicopter from London to Manchester to go and train with Represent Founder, George Heaton... and alas, in-direct social proof numero uno.

Let's just remind ourselves at this point in time, Iman was slinging B2C agency courses left, right and centre...

... and B2C markets are usually very sceptical... but how can they be in this case?

I mean, surely, this guy wouldn't be hanging around with such established business owners like George Heaton if he were a scammer, would he? Surely not?

Also... he SURELY isn't such a bad guy when he gifts George Heaton a nice new Rimowa suitcase for his travels... surely, right?

Do you understand where I'm going with this...

... because it get's even better, trust me.

So, that was the first thing.

Then, in this vlog, Iman makes his way back to London, again, via helicopter...

... but this time, he's visiting his IN-PERSON STORE for the launch of his G1 Gadzhi glasses.

And what's more, there is a queue of HUNDREDS of people waiting outside for Iman to arrive for the meet and greet.

This is in-direct social proof numero uno.

SURELY... SURELY this guy can't be a scammer if he has an IN-PERSON SHOP?!?!?

Who the fuck else in the online space selling agency courses has an IN-PERSON SHOP?!?!?

Nobody is the answer.

And he can't be that much of an internet scammer or else, why would all these people be queuing outside to see him?

Do you understand what I am getting at here?

What do you think is more powerful to a potential buyer?

What do you think moves their emotions more and makes them buy into you more?

Is it a big flashy headline...

... or is it the social proof of a store, a queue full of people and a respected peer network?

And this is the thing that most people miss.

The best webinar practitioners in the world - people like Fladlien, Eli Wilde, etc. - put a DISPROPORTIONATE amount of time and effort into DETAILED, IN-DIRECT SOCIAL PROOF.

And a very short amount of time into DIRECT SOCIAL PROOF.

With direct social proof, they fire them off fast.

This could be personal figures, customer wins or case studies.

But when it comes to in-direct stories, like how Alex Hormozi paid them $25,000 for a day to consult on his launch...

... or how Tony Robbins donned them their 'best salesperson of all time'...

THOSE THINGS are the things that get the time, attention and emotional buy in of the customer.

They are also the things that take the most time to explain.

Again, let's take Iman.

Does he spend more time talking about a single Monetise case study...

... or how he bought Consulting.com and became a co-owner in Whop?

The latter! Why? BECAUSE IT'S SIGNIFICANTLY MORE POWERFUL.

The reason I'm writing this newsletter to you today is because I beg you to take the time to understand and leverage this concept.

Look at your advantages, your differences and areas that you can leverage as IN-DIRECT SOCIAL PROOF.

Things you can mention in your webinars as a passing comment.

Things you have done, or people you are associated with that your competitors cannot copy or compete with.

THIS is how you move crowds, and markets - and this is why we are so effective with what we do at Webinar Wizards.

If you want to sell more, to more people, in less time, and do it in style - you should click here and book a meeting with me.

If you aren't ready to work with us yet, respond to this email if you enjoyed it and if you learned something.

Take care this weekend ladies and gentlemen and stay sharp.

CM